About me

I am a dedicated Senior Marketing Director with nearly two decades of experience in B2B Technology Marketing on the global stage within the computer software industry.

I started my career at full-service agencies such as BBDO/Proximity and Neo@Ogilvy, managing IT accounts for companies like IBM and SAP. Since then, I have served within marketing departments at Microsoft, Red Hat and CloudBees for the last 16 years.

Specializing in multi-channel marketing, I drive growth through various channels of field marketing always in close collaboration with Sales. This includes Growth Marketing that focuses on lead generation, both in-house and sponsored events, Account-Based Marketing, Digital Marketing, Pipeline and Analytics (ROMI), Partnerships, Communications, and more. My track record showcases my leadership skills, and I have demonstrated success in leading teams and projects.

Although I have lived and worked in the UK, the US, and various locations in Germany, I always returned to Southern Germany. I currently reside in the outskirts of Ulm, beautifully located in the Swabian Alps with my husband and two children.

Professional background in brief:

2015-2023 - Senior Director, Marketing EMEA and APAC, CloudBees
2011-2015 - Senior Program Marketing Manager EMEA, Red Hat
2008-2011 - Integrated Marketing Communications Manager, Microsoft
2004-2008 - Account Manager at BBDO Proximity and Neo@Ogilvy
2004 - Degree in International Business Administration and Intercultural Studies

Find my CV on LinkedIn

Testimonials

"Working with Eva and her team is a blessing. The level of detail, intensity and drive that Eva shows in leading engagements is not common. Eva's energy and enthusiasm and discipline are infectious and allows big and small things to happen timely and with the expected levels of details and precision."

Hervé Timsit, EMEA General Manager and Vice President
"Eva is a driven, knowledgeable and well organized marketing leader. I hired Eva to build our EMEA marketing team at CloudBees from scratch. I was based in the US and from the beginning I knew that our EMEA marketing operation was in good hands and could always count on Eva to manage all aspects. One of the highlights for me, was the trusted relationship she built with the EMEA Sales leadership and team. They trusted and respected her work and appreciated her efforts to help them build pipeline and close deals."

André Pino, CMO
"Having worked with Eva for 6 years I can certainly say that she became more than just a manager. This was my first step into a field marketing role and I do not regret it. Mainly because of the many lessons I learnt with the guidance and understanding from Eva. There were many rollercoaster moments but I knew I could always rely on her to keep things steady and unnerving. I can certainly say that my career would not be where it is now without Eva's support and willingness to see me succeed."

Faye Whittle, Senior Field Marketing Manager
"I've had the privilege of working with Eva at Red Hat and CloudBees. Among all the remarkable things about Eva, I wanted to highlight her consistent willingness to collaborate with Sales and facilitate the alignment of Sales and Marketing departments. A significant part of our success at CloudBees in Spain was thanks to Eva's drive and her team's efforts in aligning marketing initiatives with key milestones in the Sales department's strategy to boost the brand. Eva's trick is to align passion, hard work, and charm."

Javier Lopez, Sales Account Manager
"As Eva embarks on the next phase of her professional career and sets up her own business, her commercial acumen and entrepreneurial skills will hold her on good stead. Her clients and customers will find in Eva a highly skilled marketer who is both strategic and hands on, imperatives in today’s transformational operating environments particularly in high tech. She has the capability to enable them with their market expansion and growth plans."

Danister DeAlmeida, Senior Marketing Leader
“Eva came into her role, heading up field marketing for the EMEA region as a one-person show. Over time, she built up a team and dramatically increased visibility for CloudBees across key western European countries (UK, DE, FR to start, later adding the Nordics, Benelux). We collaborated together within some of my programs in corporate communications, extending them to Europe, and found we worked well together. Eva is a team player, does what she says she is going to do, and is strategic in her approach to marketing. She was also a great relationship builder with the sales team and sales management.”

Heidi Gilmore, Area Vice President, Marketing Communications